So let’s talk about three types of marketers that we are. Beware, this article isn’t gonna be about any marketing gyans.
Some time back, while outside a mall, there came a little girl with flowers in her hand. “Ae didi, lelo na didi, teri naukri acchi lagegi didi, Bhagvan teko accha pati dega didi.” And Eureka! I just found the true MBA’s in life. The enlightened ones. And no, this is not sarcasm.
So, for past one month, I have been studying people, and the ways in which they market themselves.
There are three kinds of marketers:
1) Those who market (read sell) themselves for livelihood.
No idiots, you got it wrong. I am not talking about the illegal (or so they are in India) salesmen (women). I was talking about all of you in general. This category includes all those people who market themselves in front of their bosses, who believe that a good presentation is a means to a good promotion, and that behind every successful man, there is a happy boss. And behind every happy boss, there is a frustrated inside but smiling outside marketer.
This category also includes those, who we call “the joru ka gulam”. After all, a wife is a greater threat to life than a mere mortal boss! She is “the goddess”, who can deny you food in your own house, who has the authority to throw a ball for you to catch and ask you to wag your tail. So its wise of you if you are able to sell yourself to her. This attitude also comes in handy when you plan to have an extra marital affair.
2) Those who market themselves for long term benefits.
These are the people who market themselves to attract the opposite sex (and pataofy their parents after that). Consider yourself a master in this art if you are a pro in updating seemingly depressed, and deep meaning status messages on fb. And also those, who ask “Let me buy you a drink” question, and never have had to hear a “no”.
Well, this kind of art is a necessity, because after all, you don’t want that special one to think “I don’t know what was worse? Meeting you, or thinking that it was nice meeting you!” Also because you would not want to be a BBC (Bin baat chep!)
3) Those who market themselves for survival.
Well, here’s the third category, and the best one at it. This includes those, who believe in being indispensable, so as to make the world fall on their feet.
The girl mentioned above is one of them. The likes of her, know what you pray for even before you tell it to the almighty, and they’ll never hesitate to blackmail you for the same, in return for some livelihood. For that matter, ever noticed these people in front of the Lotus Temple, Delhi? They know German and French, even without being taught, because it is what their customers would understand, and maybe, speaking a phoren language will help them get that extra edge! Such is this type, striving for more and killing for the best!
Because as they say
"When facing a lion, pitying him is of no use, because he’s not gonna extend the same courtesy to you!"
